Full-color banners are a high impact and hard to miss way to promote your business. They are a versatile choice for grand openings, trade shows and special events.
Step-and-repeat banners create a VIP feel for event attendees and ensure that any photos taken will include multiple instances of your logo. They’re perfect for trade shows, concerts and other special events.
Material
Choosing the right material for your banner is a critical first step. Thirteen ounce (13 oz) vinyl is the standard for everyday use, providing exceptional durability and display versatility. Thicker 18 oz vinyl is available for heavy-duty applications like construction sites.
Full-color custom banners are ideal for promoting grand openings, fundraisers, anniversary celebrations, trade shows and more. Banners featuring company logos and emblems are also great for product launches and generating photo opportunities with employees or customers.
Fabric banners offer a classic, tasteful look with impressive quality. They are also lightweight and easily portable, making them an excellent choice for events hosted in venues or satellite locations. Fabric banners are also able to be machine washed, making them easy to maintain and clean. They are also semi-translucent, allowing light to illuminate the printed design from behind. This makes them a popular choice for step and repeats and flash photography backdrops.
Printing Method
Full-color banners are a high-impact, hard-to-miss means of grabbing attention. Use them indoors or out to announce grand openings, special sales, upcoming events and more. Choose from a variety of sizes, materials and finishing options for the perfect banner to fit your needs.
For a clear message, make sure your banner’s font size is big enough for viewers to read. A rule of thumb is that text should occupy 40% of the banner, with the remainder being white or negative space. This makes the message stand out against a busy background, and is more effective than an overly-cluttered sign that’s difficult to read.
Hem and grommet or pole pocket finishes let you mount your banner for free-standing display, or hang it from a ceiling or wall. Hem and grommet finishes are also ideal for street-side holiday banners, or for indoor applications such as college campus displays. Pole pockets slide over street poles for a professional, urban look.
Size
The size of your banner depends on the type of event you are hosting and how far it will be displayed. Larger banners are more effective when used for outdoor events, as they can be seen from a distance and convey your message clearly. You can also use them to promote your business in a mall or busy shopping area.
Smaller banners are ideal for announcing your grand opening or promoting real estate listings. They can be placed in front of your business or on a fence barricade to grab passersby’s attention. They are also useful for displaying the names of popular musicians or local legends at concerts and city festivals.
Most print shops offer a wide selection of fabrics to choose from for your banners. Thirteen-ounce vinyl is the most common, as it is durable and suitable for indoor and outdoor displays. You can also opt for 18-ounce vinyl, which is a heavier and more sturdy fabric.
Design
Banners are often the first interaction that potential customers have with a brand, and as such, they must convey a clear, compelling message. They should be well-designed, with a clean layout and easy-to-read text. Banners that are too cluttered or difficult to read will quickly become overlooked.
Effective design principles include the use of patterns, colour harmony and white space (also known as negative space) to create a balanced composition. It is also important to limit the amount of text and images on a banner to avoid making it too busy or confusing.
Choose a font that is large and easy to read from a distance. Sans-serif fonts are usually the best option for banners. The font color should contrast with the background color of the banner to make it easier to read. A good rule of thumb is to use a font that is about three times as large as the banner’s width. It is also important to use a single font style instead of mixing different fonts.